Marketing Tips for Roofers: How to Get More Work

Roofing is one of the most searched-for trades online. Homeowners with a leaking roof need someone fast. Here is how to make sure they find you.

Get your Google Business Profile right

This is your most important marketing tool. Make sure your Google Business Profile is fully filled out with your correct business name, address, phone number, opening hours, and service area. Add photos of completed work (before and after shots of roofing jobs are very effective). Choose the right categories, with "Roofing Contractor" as your primary category.

Build up your Google reviews

For roofers, reviews are everything. A homeowner with a leaking roof is going to pick the roofer with the most reviews and the highest rating. Ask every happy customer to leave a review. Respond to every review, good or bad.

List on local directories

Being listed on North East Trades puts you in front of homeowners actively searching for roofers in specific towns. Make sure your profile includes your services (slate, tile, flat roofing, guttering, fascias, lead work), your coverage area, and photos of your work.

Before and after photos

Roofing transformations are dramatic and shareable. Photograph every job from the same angle before and after. Post these on Facebook, your Google profile, and your North East Trades portfolio. Drone shots of completed roofing work are particularly impressive if you have access to one.

Seasonal marketing

Roofing is seasonal. In autumn, post about getting roofs checked before winter. After storms, be visible and responsive. In spring, target customers who have been putting off repairs. Plan your marketing around these natural triggers.

Emergency response

Homeowners with storm damage or a sudden leak need someone immediately. Make sure your phone number is prominent everywhere. Consider offering an emergency call-out service and advertising it specifically. Fast response times win you customers and referrals.

Van signwriting

Your van is a mobile billboard. Get it sign-written with your business name, phone number, and the words "Local Roofer" plus your service area. Keep the van clean. A dirty, unmarked van does not inspire confidence.