How to Get More Google Reviews as a Tradesman

Google reviews can make or break a trade business. Most homeowners check reviews before picking up the phone. The more positive reviews you have, the more enquiries you get. Here is how to build yours up.

Ask at the right moment

The best time to ask for a review is right after you have finished a job and the customer is happy. Do not wait days or weeks. While you are packing up and the customer is thanking you, say something like "If you are happy with the work, a Google review would really help me out." Most people are glad to help.

Make it easy

The biggest reason people do not leave reviews is because they do not know how. Create a direct link to your Google review page and send it to the customer by text or WhatsApp straight after the job. You can generate this link from your Google Business Profile. A short message like "Thanks for choosing us. If you have a minute, a quick review here would mean a lot" works well.

Follow up once

If they have not left a review after a few days, send one polite follow-up message. Do not chase more than once. Some people will not leave a review and that is fine.

Respond to every review

When someone leaves a review, reply to it. Thank them by name and mention the work you did. This shows future customers that you are professional and engaged. It also helps with your Google ranking.

Handle negative reviews carefully

Do not argue or get defensive. Acknowledge the issue, apologise if appropriate, and offer to make it right. A calm, professional response to a bad review actually builds trust with people reading it.

Add your review link everywhere

Put your Google review link on your invoices, email signature, business cards, and website. The more places people see it, the more likely they are to leave a review.

Why it matters for North East Trades

Your Google rating and review count show up directly on your North East Trades profile. Businesses with higher ratings and more reviews rank higher in search results and get more quote requests.